In the first two weeks since launch, Carter and Hyman told the New York Times that 20,000 women have signed up for the service, which is currently invitation-only to give it an air of exclusivity. The service rents more than 160 styles and features high-end designer togs from the likes of Diane von Furstenberg, Herve Leger, Proenza Schoulerand, and "Project Runway's" fourth-season winner, Christian Siriano, whose dresses, which sell for up to $3,000 but can can be rented for about $200.
There is a similar service for designer handbags called Bag, Borrow or Steal ("Bag, Borrow or Rent" isn't nearly as catchy is it?).
-- Richard MetzgerSource.